How does Social Media Marketing help businesses?

                                         

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Social media is a dynamic platform. It has grown far beyond a platform that was created to exchange messages among friends. It has emerged as a leading marketing platform of tremendous significance. By leveraging different technologies, as also behavioral aspects of users; the impact of social media platforms are greater on marketing going forward. Based on the statistical analysis it is been found that the number of users of the social network in India will be 258.27 million. It is a drastic rise from approximately 168 million users in 2016.

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms you’re missing out.

Social media marketing can help your business achieve various goals like:

•Increasing website traffic

Social media marketing complements your search engine optimization efforts. It is important to be consistent with your social media posts in order to increase your website traffic one must be consistent with their posts. The more quality content, the more opportunity to engage new leads.

•Building conversions

According to HubSpot, social media has a 100% higher lead-to-close rate than outbound marketing tactics. By building a report with your leads and customers and posting valuable content on a consistent basis, your brand can work to improve trust and credibility, which leads to more conversions.

•Raising brand awareness

It helps you improve visibility, and thus increase recognition for your brand. Your business social media profiles present new opportunities to share your content and really present your brand’s voice and personality. By posting compelling content that adds value for your target audience, you are making your brand both more accessible and familiar for new leads and current customers.

•Improving communication and interaction with key audiences

Social media marketing helps you to strategically target different audiences based on the channels that your brand is active on. Rather than just putting your marketing message out there for everyone to see, you can reach your target market and work to drive more qualified leads back to your site.

Marketing through social media is one of the most versatile and cost-effective strategies that small businesses can use to reach their target audience and boost sales over time. That’s why 97% of marketers are using social media to reach their audiences.

Social media marketing is cost effective. Depending on your goals and the scope of your campaign, it is relatively inexpensive to run paid ads on social media channels like Facebook and Twitter. No matter how small your budget is, you are still able to make an impact on these channels to reach and convert new leads. It is a platform which provides high ROI with very less investment. Therefore, many small and medium scale organizations rely on social media for their marketing methods.

Marketing automation tools such as Hootsuite, Buffer etc. have continually been making it easier for marketing professionals to manage their social media accounts.

From culture and decisions to gender and orientation, the key parts of marketing a brand or a business will keep on evolving digitally in lieu with the present circumstances and future industry trends. Social media marketing will keep on benefitting from the innovative, financial and social changes in the nation and Indian organizations should have a strong marketing methodology set up to receive maximum benefits.