How does Social Media Marketing help businesses?
Social media
marketing is the use of social media platforms and websites to promote a
product or service. Although the terms e-marketing and digital marketing are
still dominant in academia, social media marketing is becoming more popular for
both practitioners and researchers. Social media is a dynamic platform. It has
grown far beyond a platform that was created to exchange messages among
friends. It has emerged as a leading marketing platform of tremendous
significance. By leveraging different technologies, as also behavioral aspects
of users; the impact of social media platforms are greater on marketing going
forward. Based on the statistical analysis it is been found that the number of
users of the social network in India will be 258.27 million. It is a drastic
rise from approximately 168 million users in 2016.
Social media
marketing is a powerful way for businesses of all sizes to reach prospects and
customers. Your customers are already interacting with brands through social
media, and if you're not speaking directly to your audience through social
platforms you’re missing out.
Social media
marketing can help your business achieve various goals like:
•Increasing
website traffic
Social media
marketing complements your search engine optimization efforts. It is important
to be consistent with your social media posts in order to increase your website
traffic one must be consistent with their posts. The more quality content, the
more opportunity to engage new leads.
•Building
conversions
According to
HubSpot, social media has a 100% higher lead-to-close rate than outbound
marketing tactics. By building a report with your leads and customers and
posting valuable content on a consistent basis, your brand can work to improve
trust and credibility, which leads to more conversions.
•Raising brand
awareness
It helps you
improve visibility, and thus increase recognition for your brand. Your business
social media profiles present new opportunities to share your content and
really present your brand’s voice and personality. By posting compelling
content that adds value for your target audience, you are making your brand
both more accessible and familiar for new leads and current customers.
•Improving
communication and interaction with key audiences
Social media
marketing helps you to strategically target different audiences based on the
channels that your brand is active on. Rather than just putting your marketing
message out there for everyone to see, you can reach your target market and
work to drive more qualified leads back to your site.
Marketing through
social media is one of the most versatile and cost-effective strategies that
small businesses can use to reach their target audience and boost sales over
time. That’s why 97% of marketers are using social media to reach their
audiences.
Social media
marketing is cost effective. Depending on your goals and the scope of your
campaign, it is relatively inexpensive to run paid ads on social media channels
like Facebook and Twitter. No matter how small your budget is, you are still
able to make an impact on these channels to reach and convert new leads. It is
a platform which provides high ROI with very less investment. Therefore, many
small and medium scale organizations rely on social media for their marketing
methods.
Marketing
automation tools such as Hootsuite, Buffer etc. have continually been making it
easier for marketing professionals to manage their social media accounts.
From culture and
decisions to gender and orientation, the key parts of marketing a brand or a
business will keep on evolving digitally in lieu with the present circumstances
and future industry trends. Social media marketing will keep on benefitting
from the innovative, financial and social changes in the nation and Indian
organizations should have a strong marketing methodology set up to receive
maximum benefits.
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