5 Reasons you should opt for Digital Marketing

Click, Click, Click… How often does a person repeat this activity?
Countless. Every click symbolizes a successful Digital Marketing plan been implemented, A digital marketing plan aims at providing a personalized message in the form of audio, video and texts to a targeted set of users/ potential customers, with the gradual boom in technology and internet, the world has seen a paradigm shifting from traditional marketing to digital marketing.
So, why should you opt for Digital marketing for your business?

·     India is the Largest in Data Consumption
Report on Data consumed by each Country.
Source: Minniwatts Marketing Group
India is the second largest country in the world to have 46 crores people using internet regularly, i.e. about 30% of its population is using Internet, surpassing US and Japan.

·     Time spent on Social Media in a day
The amount of time spent on Social Media.
Source: Times of India

51% of the population in India is using internet every day. Social media remains to be the most used activity followed by Audio and Video portals. 
Indians spend 200 minutes a day of their time on social media, out of which 40% on social media and communication, where 38% on WhatsApp, Facebook and Instagram. 30% on entertainment applications having audio-visual content.

·     Population Mix
Characteristics of Millennial.
Source: Economic Times

India has youngsters consisting of 1/3rdof the population, i.e. 34% of the total population, out of which 46% of them are employed and earn their own living. The 46% of employed workforce spends 50-70% of its income of purchasing gadgets that might include all electronic assortments which could bear social media.

·     Quicker Publicity
Minutes, is what it takes for a content on social media sites to go exponentially famous (Viral), because social media exposes content to the globe and with 200 minutes a day spent by a person on social media, it’s easy for a content to trend in just minutes.

·     Direct Interaction
Marketing is a management activity dealing with interactions with the targeted audience, Digital marketing helps you reach to your targeted audience through social media and also monitor their engagement for the marketed piece.

We are at a time when Traditional Marketing and Digital Marketing are trying to compete and co-exist at the same time for customer attention, but with the scope of development and announcement of Digital India by the Prime Minister Mr. Narendra Modi, it is believed Digital as a medium is to grow exponentially attracting many users to become potential customers.


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