How does Social Media Marketing help businesses?
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Social media is a dynamic platform. It has grown far beyond a platform that was created to exchange messages among friends. It has emerged as a leading marketing platform of tremendous significance. By leveraging different technologies, as also behavioral aspects of users; the impact of social media platforms are greater on marketing going forward. Based on the statistical analysis it is been found that the number of users of the social network in India will be 258.27 million. It is a drastic rise from approximately 168 million users in 2016. Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers