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How does Social Media Marketing help businesses?

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                                          Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Social media is a dynamic platform. It has grown far beyond a platform that was created to exchange messages among friends. It has emerged as a leading marketing platform of tremendous significance. By leveraging different technologies, as also behavioral aspects of users; the impact of social media platforms are greater on marketing going forward. Based on the statistical analysis it is been found that the number of users of the social network in India will be 258.27 million. It is a drastic rise from approximately 168 million users in 2016. Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers
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Slowly, slowly you'll fall in love with Slowly

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Hello. Welcome Readers, to our new segment: TechUntold.  Quite often our eyes give interesting and fun things a miss.  Our team at Bombsquad, strives to open a new spectrum to your vision through our weekly segment, TechUntold. With TechUntold we bring to you the best of ApplicationStore, unknown and new to conjure your time and imaginations.  To all old mongering souls, who consider words as a powerful medium of expressing emotions. We bring to you- Slowly.  Source: Bombsquad Creative A n app developed by Slowly Communication Limited: Slowly brings to you the charm of writing a letter to an anonymous person whom you are introduced  to by the platform (Slowly). Slowly aspires to bring the experience of writing a letter to smartphones.  Slowly is continuously trying to break the rhetorical texting scenario, allowing every user to experience a true and complacent conversation with a person whose, physical attributes are anonymous.  Holistically, Slowly is cult
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Location: Pandit Jawaharlal Nehru Rd, Mulund station, Mulund West, Mumbai, Maharashtra 400080, India
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How today’s top brands gain a deeper understanding of the customer journey

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Source: Pexels Today, digital technology and mobile devices have put the consumer in control. The traditional, linear customer journey from awareness to purchase has been replaced with unique, unpredictable journey—where no two are exactly alike. Understanding how customers engage at each step along the way is a key priority for marketers and an opportunity to deliver improved customer experiences that drive better marketing results. In our new Analytics 360 Solution guide , we share how leading marketers are building their strategies around the customer, adopting technology to help teams better collaborate, and integrating their ads and analytics data. Put the customer at the centre Across our research, one thing became clear: Leading marketers are putting customers at the heart of their strategy. Interactive entertainment company Electronic Arts Inc. has organised their teams around the customer. Marketing, analytics, and publishing teams all start from a single s
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How could Digital India be an aid to Digital Marketing

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Digital India Campaign, started by Prime Minister Narendra Modi on 1 st July, 2015 was one of the initiatives under taken to globally place India as a super power nation. Digital India Campaign started with an aim to push technology to all citizens and empower them by providing technology to Health, Education, Labor, Employment and Commerce Industries alike.  The main objective of starting the Digital India Campaign has been to develop a participative, transparent and responsive government, for which Prime Minister along with Mukesh Ambani, Managing Director of Reliance Industries Limited, Cyrus Mistry, Chairman of Tata Group and Azim Premji, Chairman of Wipro joined hands in helping Government empower citizens with Internet and lead India to Digital Pinnacle. The vision behind starting the Digital India Campaign has been:  a.     Digital Infrastructure to all citizens b.    Digital Empowerment of all citizens c.     Governance and Services on demand   Under D
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5 Reasons you should opt for Digital Marketing Click, Click, Click… How often does a person repeat this activity? Countless. Every click symbolizes a successful Digital Marketing plan been implemented, A digital marketing plan aims at providing a personalized message in the form of audio, video and texts to a targeted set of users/ potential customers, with the gradual boom in technology and internet, the world has seen a paradigm shifting from traditional marketing to digital marketing. So, why should you opt for Digital marketing for your business? ·       India is the Largest in Data Consumption Report on Data consumed by each Country. Source:   Minniwatts Marketing Group India is the second largest country in the world to have 46 crores people using internet regularly, i.e. about 30% of its population is using Internet, surpassing US and Japan. ·       Time spent on Social Media in a day The amount of time spent on Social Media. Source:  Times of India
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