How today’s top brands gain a deeper understanding of the customer journey

Source: Pexels

Today, digital technology and mobile devices have put the consumer in control. The traditional, linear customer journey from awareness to purchase has been replaced with unique, unpredictable journey—where no two are exactly alike. Understanding how customers engage at each step along the way is a key priority for marketers and an opportunity to deliver improved customer experiences that drive better marketing results.

In our new Analytics 360 Solution guide , we share how leading marketers are building their strategies around the customer, adopting technology to help teams better collaborate, and integrating their ads and analytics data.

Put the customer at the centre
Across our research, one thing became clear: Leading marketers are putting
customers at the heart of their strategy. Interactive entertainment company Electronic Arts Inc. has organised their teams around the customer. Marketing, analytics, and publishing teams all start from a single source of truth: customer insights.

Use technology to help teams collaborate
Leading marketers are adopting the same connected technology across the company to help teams work more effectively together. The professional baseball organisation, Major League Baseball, has seen a significant reduction in time spent pulling and sharing reports since adopting a single platform.

Integrate ads and analytics data
Bringing together ads and analytics data in one platform gives marketers the opportunity to establish a deeper, more meaningful relationship with every customer. With an integrated technology stack, online travel company BookIt was able to segment visitors by specific vacation destinations and then tailored its ad creative to match the vacations visitors were looking for.

Source: Google Blog


Comments

Post a Comment

Popular posts from this blog

How does Social Media Marketing help businesses?

Image
                                          Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Social media is a dynamic platform. It has grown far beyond a platform that was created to exchange messages among friends. It has emerged as a leading marketing platform of tremendous significance. By leveraging different technologies, as also behavioral aspects of users; the impact of social media platforms are greater on marketing going forward. Based on the statistical analysis it is been found that the number of users of the social network in India will be 258.27 million. It is a drastic rise from approximately 168 million users in 2016. Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers
Read more

Slowly, slowly you'll fall in love with Slowly

Image
Hello. Welcome Readers, to our new segment: TechUntold.  Quite often our eyes give interesting and fun things a miss.  Our team at Bombsquad, strives to open a new spectrum to your vision through our weekly segment, TechUntold. With TechUntold we bring to you the best of ApplicationStore, unknown and new to conjure your time and imaginations.  To all old mongering souls, who consider words as a powerful medium of expressing emotions. We bring to you- Slowly.  Source: Bombsquad Creative A n app developed by Slowly Communication Limited: Slowly brings to you the charm of writing a letter to an anonymous person whom you are introduced  to by the platform (Slowly). Slowly aspires to bring the experience of writing a letter to smartphones.  Slowly is continuously trying to break the rhetorical texting scenario, allowing every user to experience a true and complacent conversation with a person whose, physical attributes are anonymous.  Holistically, Slowly is cult
Read more